The BBC has revealed plans to take the iPlayer onto Freeview.
The ambition is part of a wider plan to create an open standard for delivering web content to televisions that could also be used by other broadcasters and content owners.
Codenamed Canvas, the project is one a series of initiatives from the corporation that is designed to benefit the commercial PSBs and help stave off top-slicing the licence fee.
Canvas is being developed by the BBC's future media and technology division. Director Erik Huggers told MediaGuardian that proposals would be put to the BBC Trust shortly.
"The internet has touched the PC, it's touched mobile phones. The last bastion is the living room. Many have tried, many have failed. Many are still trying. But all those other players have a vertically integrated approach where you're in their walled garden.
"Our approach is for it to become an open industry standard that allows anyone to build an application and run it in the living room. That's quite a game-changer."
The only way that iPlayer can be watched on TV at the moment is via cable on Virgin Media. The BBC is yet to reveal what technology it will use to offer iPlayer on TVs.
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